If you are spending too much amount on your brand advertisement, you need to track down the performance of your marketing strategies to calculate the success proportion. Google Analytics is a web analytic tool, available in both free and paid versions, to provide statistics of how well your website is performing.
This analytic tool also provides complete data insights of the user, their time, and region of engagement, and also collects the data of the visitors on the website. here is the comprehensive guide by Ulegendary Digital about Google Analytics for a clear understanding of its potential for determining the success of your web optimization tactics.
How Does Google Analytics Work?
A JavaScript page tag is added to the page code when creating a page. When any visitor opens your website, the page tag runs in the background, collecting the visitor’s data and transferring it to the collection server.
Here the main thing in the data collection is that the user must have enabled the cookies for that website. Otherwise, Google Analytics is not going to work. You can get the data insight reports including certain metrics.
Dimensions Vs Metrics
The website analytic guide has also included the difference between the dimension and metrics as the data is reported in both terms.
⦁ Dimensions
Dimensions are the qualitative features of the data. Here are the common dimensions that are reported by the website analytic tools.
- Region of the visitors
- Search engine used
- Demographic area
- The age group of visitors
- Devices used to visit the website
⦁ Metrics
Metrics are the quantitative measurements of the data collected by the website analytics tools. The common metrics include bounce rate, percentage of new sessions, average session duration, and so on. Both dimensions and metrics are analyzed side-by-side for complete data insights.
Crucial Metrics of Google Analytics
A metric is a standard for the quantitative measurement of the collected data. These metrics help to track down up to 200 metrics for tracking website performance. Here are the important Google Analytics metrics that are crucial for website insights.
Users: Users are first-time visitors to the website.
Page view: it is the number of your webpage that has been viewed by the visitors.
Bounce Rate: It is the percentage of the single-time visitor to a website.
Conversion: Conversion or goal completion is the quantity of the desired action accomplished by the visitor.
Sessions: It is the group of interactions with your website in a given time frame.
Percentage of new sessions: it is the percentage of the first-time visit to a website.
Average session duration: it means how long any visitor spends on the website.
Call-to-Action
At Ulegendary Digital, our team is helping clients with the use of Google Analytics for helping them achieve their unprecedented goals. If you need help with your website, visit us at our office address Single Business Tower, Business Bay, Dubai, United Arab Emirates.
Conclusion
In conclusion, understanding Google Analytics is essential for analyzing the effectiveness of website optimization strategies. Different Google analytic metrics and dimensions give the qualitative and quantitative measurement of the visitors’ data that can further help in improvising the website optimization strategies.
