Showcasing Your Brand Culture on Social Media Behind the Scenes Tips and Strategies

In today’s authenticity-driven social media landscape, behind-the-scenes (BTS) content is a game-changer for brands. It pulls back the curtain, humanizes the business, and strengthens connections with audiences. At ULEGENDARY Digital, we understand that BTS content isn’t just about transparency—it’s a storytelling powerhouse that elevates brand culture and fosters loyalty. Let’s explore how your brand can master the art of BTS content.

Why Brand Culture Matters in Social Media Marketing

The Foundation of Brand Culture

Brand culture is the set of beliefs, values, and experiences that define your company internally and externally. It connects your employees and customers, building a community that reflects your core values.

Benefits of Showcasing Brand Culture

• Authenticity: Aligns your brand's internal values with external perceptions.
• Emotional Connection: Creates a relatable and trustworthy image, fostering loyalty.
• Cultural Relevance: Keeps your brand relevant by addressing contemporary social and cultural trends.
• Employee Engagement: Encourages employees to act as brand ambassadors, boosting your reach.

The Power of BTS Content

Impact on Audience Engagement

• Authenticity Wins: Viewers crave authenticity. BTS content provides a raw, genuine glimpse of your brand.
• Builds Trust: Transparency in operations and values fosters trust with your audience.
• Humanizes the Brand: Highlighting employees and processes makes your brand more relatable and personable.

Interactive and Emotional Connection

• Real-Time Engagement: Use live Q&A sessions or behind-the-scenes tours to involve your audience.
• Emotional Resonance: Share relatable stories to connect on a deeper emotional level.

Strategies for Effective BTS Content

1. Humanize Your Brand

• Feature employees with “day-in-the-life” videos.
• Showcase team celebrations, brainstorming sessions, or product creation moments.

2. Showcase Authenticity

• Avoid overly polished content. Genuine, relatable moments resonate more deeply.

3. Diversify Formats

• Use short clips for Reels and TikToks.
• Publish long-form vlogs on YouTube.
• Create photo carousels for Instagram to tell visual stories.

4. Engage with Your Audience

• Sneak Peeks: Offer previews of upcoming launches.
• Interactive Polls: Invite followers to weigh in on decisions.

5. Maintain Professional Quality

Even casual content should look good. Use proper lighting, clear audio, and stable visuals to enhance the viewer experience.

Platform-Specific BTS Content Ideas

Instagram

• Stories: Share real-time snippets.
• Reels: Post engaging 15-60 second BTS videos.
• Carousels: Showcase step-by-step processes with multiple photos.

TikTok

• Trends: Join challenges with a BTS twist.
• Quick Edits: Use effects to enhance creativity and humor.

YouTube

• Vlogs: Document events or product development.
• Live Streams: Host real-time tours or Q&A sessions.

Facebook

• Live Video: Stream events or day-to-day activities.
• Groups: Share exclusive BTS content with niche communities.

Tools for Seamless BTS Content Creation

• Content Creation: Canva, Adobe Premiere Pro, Unfold.
• Social Media Management: Hootsuite, Buffer, Sprout Social.
• Collaboration: Slack, Trello, Monday.com.
• Editing: VSCO for photos, CapCut for videos.

Case Studies: Brands Excelling in BTS Content

Hootsuite

• What They Did: Featured employees in casual, relatable Instagram posts using #hootsuitelife.
• Impact: Enhanced their approachable and modern brand image.

Dove

• What They Did: Used BTS clips to showcase real women and authentic moments in their #SpeakBeautiful campaign.
• Impact: Strengthened trust and emotional connection with their audience.

HubSpot

• What They Did: Hosted employee takeovers on Instagram, sharing authentic workplace stories.
• Impact: Increased engagement while highlighting their inclusive work culture.

Overcoming Challenges in BTS Content Creation

1. Consistency Across Platforms

• Develop content guidelines to ensure a cohesive message.

2. Balancing Professionalism and Authenticity

• Keep content genuine but maintain high production quality.

3. Resource Management

• Use scheduling tools and dedicated team members for content planning and execution.

4. Engaging Employees

• Encourage participation through incentives, team-building activities, and internal campaigns.

Conclusion: Elevate Your Brand with BTS Content

Behind-the-scenes content is more than just a glimpse—it’s a strategy that builds trust, engages audiences, and showcases your brand’s personality. By leveraging the tips and examples above, you can craft a BTS content strategy that resonates with your audience and sets your brand apart.

Ready to Showcase Your Brand’s Unique Culture?

At ULEGENDARY Digital, we specialize in helping brands craft authentic and engaging behind-the-scenes content. Whether you’re looking to humanize your brand, strengthen audience connections, or boost engagement, we’re here to make it happen.

Contact us today, and let’s create BTS content that’s not just seen—it’s remembered.