Ramadan and Eid in Dubai are not just religious observances—they’re cultural milestones that transform consumer behavior, digital engagement, and spending patterns for weeks. With 62% of UAE consumers increasing their spending during Ramadan and Eid, these periods represent golden opportunities for brands to connect meaningfully and drive serious growth.
But success demands more than discounts. It requires cultural sensitivity, strategic timing, and authentic storytelling. At ULEGENDARY Digital, we craft campaigns that honor tradition while delivering measurable business impact.
Why Ramadan and Eid Campaigns Matter in Dubai
✨ Spike in Digital Engagement – Social media usage rises 30% during Ramadan, peaking at night and pre-iftar.
🎁 Gifting Culture – Eid drives demand for gifts, fashion, food, and luxury goods.
❤️ Emotional Connection – Brands celebrating these moments build stronger loyalty.
💡 “Ramadan isn’t a sales event—it’s a season of connection. Eid isn’t a promotion—it’s a celebration.”
Step 1: Plan Early & Strategically
✔️ Start 2–3 months ahead.
✔️ Set objectives: awareness, sales, community impact.
✔️ Align calendars with:
- Ramadan start
- Last 10 nights (spiritual + spending peak)
- Eid al-Fitr (3-day festival)
ULEGENDARY’s Role: Full-cycle campaign strategy, insights, and tracking.
Step 2: Show Cultural & Religious Sensitivity
✅ Respectful imagery (family, generosity, reflection).
✅ Avoid food/drink visuals during fasting hours.
✅ Inclusive language: “Ramadan Kareem”, “Eid Mubarak”.
✅ Localized content featuring Dubai’s traditions & landmarks.
Step 3: Tailor Campaigns for Key Platforms
Instagram & TikTok – Iftar prep reels, Eid gift unboxings, UGC with #MyRamadanInDubai.
WhatsApp & SMS – Iftar-time deals, Eid discounts, prayer-time reminders.
Email Marketing – Segmented lists, timed sends (iftar/suhoor).
ULEGENDARY’s Role: Multi-platform campaigns, consistent messaging, max reach.
Step 4: Offer Value-Driven Promotions
🌙 Bundled Iftar meal boxes & Eid gift sets
⚡ Flash sales in last 10 nights
🎁 Value-adds: free gift wrapping, fast delivery, donations per purchase
Step 5: Collaborate with Influencers
👩🍳 Food bloggers for iftar deals
👗 Fashion influencers for Eid looks
🤝 Charity tie-ins to build brand trust
Step 6: Optimize for Mobile & Voice Search
📱 80% of Ramadan purchases are mobile → responsive, mobile-first design.
🎙️ Voice queries like “iftar deals near me” or “buy dates in Dubai.”
Step 7: Track & Optimize in Real-Time
📊 Monitor engagement (iftar & suhoor peaks)
🛒 Conversion tracking (sales, downloads)
💰 ROI analysis (Ramadan/Eid vs. regular periods)
ULEGENDARY’s Role: Real-time analytics dashboards + instant adjustments.
Why Partner with ULEGENDARY Digital?
✨ Cultural Intelligence – Deep understanding of UAE traditions.
🌍 Multilingual Content – Arabic & English excellence.
📈 Full-Service Execution – From strategy to performance reports.
💡 “In a season of giving, give your audience a campaign they’ll remember.”
Contact ULEGENDARY Digital
📍 Address: Single Business Tower, Business Bay, Dubai
📱 Phone: +971 55 411 8178
💻 Email: info@ulegendary.com
